Our recent blog series has explored the impact of COVID-19 on insurers. It has highlighted some important considerations as insurers respond to, and recover from, this period of significant uncertainty.
Although COVID-19 vaccine developments are, fortunately, beginning to show promise, people around the globe are coming to accept what the medical experts have said all along – that we may be dealing with this health threat for some time. That said, while officials may now enforce tighter protective measures, such as mandatory mask-wearing in many places, there may be reduced public acceptance of extended or reinstated lockdowns.
Significant uncertainty about health and economic impacts remains. Yet insurers, and other enterprises, cannot exist in limbo for another 18 months or more. While insurers must continue to pay attention to financial resilience, there is a danger that those who only “plan for the worst” will be left behind by those with a vision to “recover and thrive” – those able to identify and act upon new needs and opportunities.
There are some actions insurers can take to strengthen their businesses, regardless of which future economic or market outcomes come to pass. Deloitte’s own research explores a range of scenarios that insurers now face and considers how to deal with the road ahead in order to thrive.
For example, digital transformation and great customer experience were key to insurers’ success before COVID-19. Changing customer expectations through lockdown and beyond has only strengthened the need to invest in relevant initiatives.
Alternative risk-transfer mechanisms, including peer to peer, are emerging overseas and in adjacent industries. Thus insurers now, more than ever, need to ensure that their service offering fits with the expectations of increasingly tech-savvy customers. How much of the perception that insurance is “sold, not bought” is a result of customers stumbling over wordy policy documents or navigating lengthy underwriting processes?
The future of work has been thrust upon us and insurers must ensure that, as well as offering flexible work arrangements to attract and retain talented teams, their product offerings adapt to reflect customers’ own new ways of working. Insurers need to focus on operational efficiency, not just as a cost-saving measure, but especially to reduce friction in customer experience and to accelerate time to market when responding to changing needs.
Our sincere hope is that insurers will explore the challenges and opportunities this blog series has identified. We are confident that most will have already. Doing so will ensure greater resilience in today’s changing landscape, setting in place a firm foundation and creating momentum for good.
Catch up on the series at the links below:
- COVID-19: The future of mental health and the insurance sector
- COVID-19: The impact on insurance innovation
- How insurers can build financial resilience in light of the COVID-19 crisis
- The insurance sector and COVID-19: What about the customer?
- COVID-19: What’s next for life insurer assumption setting?